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“Why Not?”¹
The visionary said, when questioned as to why.
Why the exuberance? Why the extravagance? or to some, why the excessive?
Why not… can one think of a better answer?
The key to unlocking impossibilities, the answer to every allegedly-unattainable dream lies within that answer.. Why not!
This habitat, this stage, this city, this brand, my home.
The Brand: Dubai is one of opportunities, and equally as much, one of choices, whether good or bad, both have their consequences.
The Brand: Dubai creates of its people different products:
The Cynic; he who sees the down-side and refuses to admit to the benefits. He is the definition of pessimism, as a man who had the audacity for hope once said: “don’t let the cynics tell you that you have to settle for what they say you have to settle for”. He will always be around, at the creation of the first wheel, and through to the development of a global network. he was there, he was wrong, and he is the cynic.
The Perplexed; he who is caught between the ways of the forefathers, and the ways of the newcomers. Each source of manners, of socializing, and of behavior offers a mix of differences and similarities. He is stuck, between different forces, that press up against him on either side, begging him to take heed, longing for his submission, and yearning for his acceptance. He must handpick, he must acquire the best of both, he is among us, and he is the perplexed.
The Invisible; he who is concerned with his own self, potentially on the lower end of the hierarchy of needs. He does not rise to the level of analyzing the greater picture, the larger concept, and does not spend time arguing on issues of acceptance, of moral behavior, or of political discourse. He is among us, yet unseen, he breathes the air we breathe, yet seems to consume no space, and he is the invisible.
The Opportunist; he who recognizes the opportunity, who makes the best of each situation.. and what a situation it is! The best the world can offer, the blends of east and west, the diversity of professions, the depth of culture, the intensity of talent, and the availability of opportunities. Opportunities to learn, opportunities to grow, and opportunities for miraculous advancement. He is the iconoclast, he brings evolution to those around him and to the environment that engulfs him, he must be nurtured, and he is the opportunist.
Ahh, the Brand: Dubai; what a marvel it is. What impact it has on the environment around it and on those it bore. The beating heart of a nation, the thriving hub of a region, and a global gem. It stands for availability, ease, versatility, diversity, and much more, and if not most of all, for rapid development – which, needless to say, brings its own set of obstacles. The Brand: Dubai is a consumer’s favorite, albeit with an instruction manual, it must be taken with precaution, and of course, a positive mindset. The Brand: Dubai, what a marvel it is.
